The only way to post consistently without burning out is to build a system that actually works for your unique brain.

Here’s the truth: you might have to experiment with a few approaches before you land on the one that sticks. But once you do, everything feels lighter.

My System (The Simple Version)

In 2019, I made a promise to myself: send out a weekly email every single week, no matter what. That one decision changed everything.

Over time, the format evolved, but here’s what works for me today:

• One pep talk
• Five memes
• Three things that made me happy this week
  

This structure works because:

1. It gives me freedom to cover lots of different topics (I’m multipassionate, so I need variety).
   
2. It’s repeatable—like muscle memory for my creativity.
   

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Repurposing Is the Secret

Here’s where it gets even easier. Once I’ve written the email, I break it apart and reimagine it for Instagram and Threads.

• A pep talk becomes a carousel or text post.
• A meme works exactly as-is.
• My “three happy things” become a thread or story series.
  

The magic is in the recycling. I’m not reinventing the wheel each week—I’m just remixing.

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Why It Works Long-Term

The cycle becomes self-sustaining:

• Newsletter → Social posts
  
• Social posts → New ideas for the newsletter
  

It’s a back-and-forth that keeps me planting seeds, cultivating ideas, and reaping creative rewards—without burning out.

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The bottom line: Consistency doesn’t come from discipline. It comes from designing a system that plays to your strengths and then letting that system carry you forward.

You made it to the bottom-of-the-email club. 

Hit reply and tell me your favorite podcast—your notes remind me this is a conversation, not a monologue. 

Got a question for a future issue? Send it my way. I’m here to share everything I know about personal branding, career growth, content, and marketing. Put my seven years as a creative director to work.

The truth is—you already know this answer. You might just need to peel back a few layers to uncover it. Here’s a process to help you get there

1. Look at Your Career

Make a list of everything you’ve done professionally that you’re incredibly proud of. Don’t overthink—just write down the moments, projects, and milestones that felt meaningful.

2. Look at Your Personal Life

Now do the same thing with your personal life.

• What do you enjoy consuming content about?
  
• What hobbies or personal projects have lit you up?
  
• Where do you lose track of time?
  

3. Revisit Your Past Selves

Sometimes clarity comes from remembering who you were in earlier chapters:

• In college, what were you obsessed with?
  
• In high school, what did you love?
  
• In elementary school, what could you not get enough of?
  

4. Make Connections

Write everything down on notecards or sticky notes and spread them out. See what themes connect. Which words, ideas, or experiences repeat?

My Example

Here’s what this exercise looks like for me:

• Career: I worked in advertising, did communications for an arts high school, and handled marketing and design for a museum.
  
• Personal Life: I love nostalgia, long walks, and using neuroscience to better understand myself.
  
• Projects: I launched a culture magazine in New Orleans, cofounded a creative entrepreneurs’ conference, wrote a book about my mental health journey, and make illustrations and memes about daily life.
  

When I put all this together, I start to see a theme: mental health, creativity, and the pursuit of joy.

Those became my three content pillars and a loose idea of what I want to be known for.

Do the Work

Finally—don’t just think about it. Write, draw, speak, record, design…whatever your creative form is. The only way to discover what you truly want to be known for is to practice, create, and let the patterns reveal themselves.

The point isn’t to have a perfect one-sentence brand right away. It’s to start noticing the threads of who you already are, and then follow them until they lead you to clarity.

Inhale.
That’s all you have to do right now.

No need to figure it all out.

No need to cross another thing off the to-do list.
Just breathe in.

Exhale.

Let your shoulders drop.

Let the tension melt.
Let go of the need to prove yourself.

This moment is the only one that’s real.

Not the stories spinning in your mind.
Not the past tugging at your sleeve.
Not the future that doesn’t even exist yet.

Just this inhale.

And this exhale.

You’re safe here.

You’re enough here.

You’re allowed to just be

here.

What is SoCurious?

SoCurious is a people-powered media company.
We make content, products, and experiences that help you feel more human.

Kinda like if PBS had been created by a mashup of Mr. Rogers and Basquiat instead of a group of white dudes.

Why are you building this?

Because I believe joy is the revolution.
Because I’m an artist. An entrepreneur. A feeler. A fighter. A futurist.

I’ve gone through three major awakenings:
2016. 2020. 2023.

Nearly ten years of wild stories, hard lessons, and spiritual growth have uniquely prepared me to guide others through this moment of collective reckoning.

We’re all being called into greater alignment—
To step away from toxic people, places, and systems.
To dismantle inherited trauma and rewrite the story.
To do the sacred, creative work we’re here to do—to save ourselves, and this planet.

The old systems are crumbling.

And while the distractions are incessant, a new world is already being born.

What’s the full vision?

I believe radical change is simple:

1. Regulate your nervous system.
2. Reconnect with your inner child.
3. Follow your joy.

Here’s how we’re doing it:

• Launching short-form video shows and newsletters to share this joyful philosophy
   
• Teaching creatives and multi-hyphenates how to build sustainable, soul-aligned businesses
   
• Designing products that spark delight and connection
   
• Hosting real-world experiences that build community, creativity, and collaboration

This isn’t a nonprofit.

This is a joyful, for-profit business that actually gives a damn—about people, about art, about the planet.

What do you need to get there?

$250,000. (That number feels so intense, but its the truth)
Enough to bring on a small team, run lots of ads to grow the audience, and go on a national joy tour.

What have you done so far?

With just $25,000 in savings, I’ve launched multiple proof-of-concept projects:

• Good Morning Sunshine – a weekly email of inspiration and wonder
   
• SoCurious About – a podcast on creativity and healing
   
• Creative Reset – a YouTube show encouraging multi-passionate people to make money by doing their wildest work
   
• Joy is the Revolution – 3 pop-up social art experiences
   
• Launch the Damn Newsletter – a workshop to help creatives share their voice
   
• Joy Bombs Shop – art prints, greeting cards, and affirmations that spark delight

Why me?

Because I’ve tried everything I dreamed up.
Because I’ve failed in fascinating ways—and kept going.
Because I don’t just talk about creativity. I live it.

• Launched InvadeNOLA, a culture magazine for New Orleans
   
• Co-founded VenturePop, a conference for creative professionals
   
• Founding member of The Good Shop
   
• Served as a creative director in advertising for 8 years
   
• Traveled the US as a photographer for Dear World
   
• Spoke on stages and podcasts across the country
   
• Self-published books, zines, and digital products
   
• Published The Reset Workbook with Penguin Random House

What are your biggest challenges?

1. I’ve never cared about money. But I’ve learned that money is how we express value in this world. So I’m learning to prioritize it and honor its power.
    
2. I’ve had to learn to regulate my nervous system—to move from being an anxious mess to having the presence to sit with myself with love and appreciation.
    
3. I’m healing my people-pleasing tendencies, my need for external approval, and my desire to save people that don’t want to save themselves. 
   
   There are so many distractions for light bearers.

How can you help?

• Become a monthly or one-time donor
   
• Buy a Custom Joy Bomb – your own personalized piece of joy
   
• Become a SoCurious Patron – $99/year gets you behind-the-scenes access and early releases

I believe this work matters.
Because joy is not a luxury.
It’s how we heal.
It’s how we fight back.
It’s how we win.

Let’s build this new world together.
One act of joy at a time.