About the Founder

Hi, my name is Justin, and I’m on a mission to save human creativity.

We’re living through a moment of unprecedented change. AI can generate an image, write a song, draft an idea, and produce more content than any of us could ever consume.

But creativity should be for humans.

And in a world where making things is becoming faster and easier, I think the deeply human act of creating for ourselves matters more than ever.

After three incredibly challenging years in my personal and professional life, I found my way back to myself through disco music, coloring books, collage, and journaling.

That’s the belief SoCurious is built on:

Creativity isn’t reserved for professional artists. Creativity is our way back to ourselves and our community.

Art is for everybody.