You don’t need a bigger idea.
You don’t need perfect branding.
You just need to become the kind of creative who actually hits send.
Learn how to launch your email newsletter as a multi-passionate creative
When I finally stopped overthinking and sent my first newsletter, everything changed.
It wasn’t fancy. It wasn’t perfect. But it opened doors: paid speaking gigs, coaching clients, art commissions, and even the confidence to quit my full-time job.
Since 2019, my little weekly love letter—Good Morning Sunshine—has grown to over 6,000 subscribers and become the most consistent creative practice of my life.
That’s why I built this workshop: so you don’t have to wait years for permission. You can start now.
-Justin Shiels, Your Instructor
The Curriculum
📬 Pick your email home
Forget the tech overwhelm. You’ll choose the platform that actually vibes with your creative flow.
🧠 Find your creative archetype
Discover the “role” you naturally play in your audience’s world (because you don’t have to sound like everyone else).
🎨 Define your people
Get crystal clear on who you’re writing for and what they actually want to hear from you.
🛠️ Build your email style kit
Decide your format, tone, and style—so every newsletter feels like you, not a template.
📝 Write two real emails
Yep, you’ll draft your first and second email inside the workshop. No fake homework—these are going out to real humans.
🗓 Design your consistency plan
Create a doable plan that keeps you showing up (without burning out or ghosting your list).
Included in the Course
On-Demand Video Training
Watch on your own time. Get the exact steps, tools, and mindset shifts to move from idea to execution—fast. No fluff, no filler.
Newsletter Q&A Replay
Catch the recording of our session where I walked through real newsletter roadblocks and shared practical strategies to overcome them.
Templates + Frameworks
Don’t start from scratch. You’ll get beautifully-designed resources to help you write, plan, and follow through without burning out.
Ready to stop overthinking and finally hit send?
This isn’t just a workshop—it’s your creative reset.
You’ll leave with your newsletter launched, your first two emails written, and a plan you can actually stick to.
✅ No confusing tech
✅ No cringe-y marketing tricks
✅ Just clear, creative momentum—on your terms
Only $47 $27 for a powerful workshop that could change your whole career trajectory.
“Launch Your Damn Newsletter Already was so good. As someone who’s done a lot of healing work and self-inquiry, it gave me the right tools and the right questions to finally begin.
Justin is kind, generous with his time, and grounded in his approach.”
—Ruchi
“The title of the course got me right away!”
—Tatiana Rodriguez
“I felt seen and called out. 🙂 This was so, so wonderful, Justin! Thank you!”
—Nikki Harrison
“This workshop was a genuine breath of fresh air. The dread and overwhelm I was feeling melted into excitement. I feel more aligned and inspired than I have in a long time. Thank you so much for this offering!”
—Nikki O.
“This workshop helped me understand which parts of launching a newsletter are worth my time and energy.
Even more importantly, it helped me realize who I’m actually writing for.”
—Katherine D.
“The workshop is amazing. It gave me exactly what I needed to get unstuck and wake up my creative juices!”
—Whitney G.
About your teacher
I’m Justin Shiels—a creative director turned full-time artist and coach—and I’m on a mission to help 1,000 creatives launch and grow their email lists.
Why? Because the world doesn’t need more generic content. We need your perspective, your story, your voice in the inbox.
For over 15 years, I’ve led campaigns for national brands, built email lists into the hundreds of thousands, and guided creatives at every stage of their careers.
But my focus now is clear: helping people like you build a personal brand, find your true voice, and launch the first version of your big idea—without waiting for permission.
