Small Business Diaries: My 2025 Goals as a Creative Entrepreneur

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In November 2024, I hit a low point. 

Overwhelmed by the election results, I turned to social media for comfort, only to feel worse. 

So I cried. Played Sudoku. And then I did something that changed everything—I wrote.

I sent out an email to share hope and resilience. 

Week after week, I kept writing. Sharing more content on Instagram and Threads—content that felt raw, real, and unapologetically me.

This mission led to my first art experience, Joy is the Revolution, which sparked something deeper.

And now, in 2025, I’m doubling down as the new Mr. Rogers.

I’m building SoCurious into a creative studio committed to doing meaningful, intentional good. 

Here are my 2025 goals as a creative entrepreneur

1. Long-form joy on YouTube

Goal: 10 videos by March (two are already live!).

Why? Because I’m a teacher at heart, and I want to share my gifts with a wider audience—for free.

2. Inspiring mornings on social media

In February, I’m launching the Good Morning Sunshine Show, a short-form video series inspired by my book, The Reset Workbook.

Why? Social media can be dark, but it’s also a daily ritual for so many. I want to spread light where it’s needed most.

3. New joyful products in the SoCurious shop

I’m rolling out three new product ideas this quarter, starting with the next iteration of Joy Bombs—featuring my art, affirmations, and reflection prompts. The sample deck is done, and I’m obsessed!

Why? Because personal growth should be fun, accessible, and a little bit magical.

4. Empowering creators through the Creative Reset community.

Helping 47* creative humans turn their dreams into tangible reality through a 6-week coaching program. Think of it as a college course: custom curriculum, assignments, feedback, and accountability.

Why? Because the world needs more people stepping out of fear and into their true callings.

* The number 47 is intentional AF

5. Launch consulting and Creative Director on Demand.

Since leaving my toxic ad job, I’ve been working with small businesses and nonprofits to bring their ideas to life—offering creative strategy, actionable plans, and creative direction on demand.

Why? Because words change hearts and minds. And honestly? I miss flexing that muscle.

Here’s where you come in. Introducing the SoCurious Board of Directors.

To bring this vision to life, I’m inviting you to join the SoCurious Board of Directors—a curious community to hold me accountable, guide my work, and help shape a for-profit business that does good in the world.

Here’s what membership looks like:

$99 for 3 months. No recurring fees.

  • Early access to product launches and 15% off in the shop.
  • Monthly progress updates + opportunities to give feedback.
  • A treasure trove of digital goodies including, the podcast archive, the 90 Day Reset course, and some fun digital downloads
  • The best part? A snail mail package every month for 3 months:
    • A heartfelt, inspirational letter from me.
    • 10 random, small-batch Joy Bombs (new designs every month!).

If this resonates, join the joy revolution. 

Or, if you’re moved to invest in this mission on a larger scale, let’s connect. You can schedule a meeting with me here.

I’ll leave you with this thought:

There’s no perfect way to handle uncertainty.

No secret formula.

Just trust that you’ve made it this far, and you’ll keep making it.

Someone reading this has the power to sow a meaningful seed in this mission. Someone reading this has an idea that could help grow this vision. Someone reading this wants to help me build SoCurious. If that’s you, I can’t wait to connect.

		

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