Hi, I’m Justin.
I’m 40 years old and I quit my toxic corporate job in advertising to start a business that spreads joy.
I make heart-centered art and write little love letters to the internet to help people feel less alone.
And now I’m building something bigger than me.
It’s called SoCurious, and it’s part art studio, part social experiment, part joy-fueled revolution.
No brand sponsors. No venture capital.
Just humans like you—who believe joy can change the world.
3 ways to Support
Become a Founding Patron
Founding Patrons of SoCurious get early access, joyful mail, behind-the-scenes updates, and a custom Joy Bomb made just for you. It’s more than support—it’s co-creating something wild, kind, and radically creative.
Order a Custom Joy Bomb
A custom Joy Bomb is part love note, part art print, all heart—made just for you. Pick your vibe (digital or snail mail) and I’ll send a burst of joy straight to your door or inbox.
Want to become a major supporter?
If you’re able to give $500 or more, please email me directly: hello@socurious.co. I’d love to collaborate, dream big, and create magic with you.
Or make a one time or recurring donation
What started as a tiny newsletter in 2019 has grown into a full-on joy mission.
SoCurious is creating:
✨ Joy is the Revolution, community-powered art experiences where creativity, music, and play help us remember who we are. It’s about healing through joy one craft party at a time.
💌 Good Morning Sunshine, a weekly email that reminds people to breathe, feel, and keep going.
🎨 An online shop full of joy-forward goods like affirmation cards, greeting cards, and stickers to spread love offline.
🪩 Joy Bombs, inspirational illustrations with tiny pep talks designed to shake up your day
📦 Creative outreach systems to send thousands of tiny paper hugs across the country.
But this isn’t just about what we’re making. It’s about why.
We’re here to fight the loneliness epidemic.
To reconnect people with their inner child.
To remind folks that joy is a sustainable practice.
And we can’t do it without you.
Here’s a recap of the first Joy is the Revolution event.
Our Impact
💌
6000+ email subscribers receiving inspirational weekly newsletters. (Over 160 emails sent so far)
🌈
207 joyful posts sprinkled across different social media channels
🎨
3 Joy is the Revolution art experiences hosted in Austin, TX
😩
6 total meltdowns that ended with me saying: “Man f*ck this! I give up.”
🙌
389 store sales. Including hundreds of greeting cards that hopefully reconnected long distance besties across the US. (I’m very proud of this. But also, more please).
😄
And what I’m guessing are at least 10,879 smiles, but I don’t have a good metric to track for that yet. (Any ideas?)
Why it matters
We’re here to reconnect our community, fight the loneliness epidemic, and remind people that joy is the revolution.
Your support helps us:
💫 Build meaningful and unique experiences. The kind that help humans connect with other humans IRL.
📦 Print + ship more Joy Bombs. I think we can disrupt the algorithm with more paper joy.
🎨 Pay artists and collaborators fairly. We vote with our dollars now. The artists, the writers, the poets, the creators deserve to be fiscally compensated for the healing they create with their gifts.
🌈 Stay small, weird, and incredibly us—’cause we’re not like them.