i accidentally blew up on youtube…here’s a framework for doing it too.

Okay creative, 

A lot has happened since we last spoke.

1. I quit my toxic corporate job to launch a joy-filled business.

Yep, you read that right. I left behind the soul-sucking grind to create something that spreads joy. It wasn’t easy, but it was necessary.

2. SoCurious cards are live! Preorders launched for my first project designed to spread joy.

This is just the beginning. These cards are more than paper—they’re tiny joy bombs ready to brighten someone’s day.

3. I postponed Creative Reset to give myself time to heal.

After leaving my last job, I realized I needed space to process, heal, and grieve. Creative Reset will still happen—just when the time is right.

4. I accidentally blew up on YouTube.

A 30-minute video I posted got 4.2K views, 401 likes, 73 comments, and an average watch time of 5:53. Oh, and $700 in card sales. This was a big deal considering my usual videos got around 200 views.

The Video Breakdown: Why it Blew Up

First, here’s the video that inspired me to try something new.

What drew me to it? The raw authenticity. It was honest, only lightly edited, and it encouraged me to hit record without overthinking it.

read more…

I quit my toxic corporate job to launch a purpose-driven business that spreads joy

“I’m smart. I’m talented. I’m kind. And I’ve earned the respect of everyone I work with in every department. Clients love me. I’m producing interesting work that pushes the boundaries of what we can do here. But I’m also unhappy—unbelievably unhappy.”

It was a final desperate plea to the president of the company I absolutely did not want to quit. 

I was living my dream. A creative director making video content for nonprofits and government agencies that creates positive change in the world, instead of selling products. 

But the most meaningful change was being ignored.This company, I realized, was not just a bad place to work– it was toxic.

read more…

if you struggle with perfectionism, this might help

If perfectionism is sabotaging your creative career goals, try this:

  1. Accept that perfection is an illusion. The only way to get good at something is to put in the work.
     
  2. Make things regularly, because that’s how you find your creative voice.
     
  3. Have the courage to share your work often, as feedback is essential for improvement.
     
  4. Trust that a commitment to dedicated, deliberate action will eventually pay off—the universe rewards consistency.

Congratulations, you’ve just leveled up!

PS. If you’re feeling stuck or uncertain about your career path, know that you’re not alone.

I put together a step-by-step roadmap for personal branding that’s actually super useful. Download it now.

These 5 journal prompts could help you see yourself with kinder eyes. 

1. What imperfections do you see in yourself that you often try to hide?

2. How have these imperfections shaped your journey or influenced your growth?

3. Recall a moment when someone appreciated a part of you that you considered imperfect. How did that make you feel?

4. In what ways can you embrace and celebrate your imperfections as unique strengths?

5. How can you start showing up more authentically in your daily life, letting your true self shine through?

SoCurious helps creative people find small but meaningful breakthroughs in personal development, career, and creativity.

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