Okay creative,
A lot has happened since we last spoke.
1. I quit my toxic corporate job to launch a joy-filled business.
Yep, you read that right. I left behind the soul-sucking grind to create something that spreads joy. It wasn’t easy, but it was necessary.
2. SoCurious cards are live! Preorders launched for my first project designed to spread joy.
This is just the beginning. These cards are more than paper—they’re tiny joy bombs ready to brighten someone’s day.
3. I postponed Creative Reset to give myself time to heal.
After leaving my last job, I realized I needed space to process, heal, and grieve. Creative Reset will still happen—just when the time is right.
4. I accidentally blew up on YouTube.
A 30-minute video I posted got 4.2K views, 401 likes, 73 comments, and an average watch time of 5:53. Oh, and $700 in card sales. This was a big deal considering my usual videos got around 200 views.
The Video Breakdown: Why it Blew Up
First, here’s the video that inspired me to try something new.
What drew me to it? The raw authenticity. It was honest, only lightly edited, and it encouraged me to hit record without overthinking it.
The Setup
- Logitech webcam
- Softbox light pointed at a white wall for natural light vibes
- OBS – for seamless desktop recording
- Descript – the best editing software out there
- iPhone 14 for B-roll
- Canva – to add extra B-roll magic
- Epidemic Sound (optional) for music
- Capcut – for the final edit
The Strategy
- I made a list of questions the day before, letting my brain naturally generate answers.
- Pre-filming ritual: I filmed myself being silly—yelling, singing, whispering—to get out of my head and into my real voice.
- Each question became its own video.
- I edited every answer separately in Descript. Their AI tool, “Underlord,” helped a bit, but let’s be real, editing is hard.
- B-roll time! I shot some new footage, used Procreate timelapses, and even whipped up a few scenes in Canva.
- Exported all videos and combined them in CapCut, adding music. (Why CapCut? Because editing is not my strong suit, and Descript wasn’t cooperating.)
- Wrote the YouTube description.
- Shot the thumbnail with my iphone and edited in Canva.
- Uploaded to YouTube. Done.
Why it Worked
- YouTube’s algorithm loves long-form video right now, and I’m riding that wave.
- The title is universally relatable—who doesn’t fantasize about quitting their job?
- Authenticity. I’m myself on camera, and people connect with that. They see the real me, my values, and my philosophy, all in 30 minutes.
The Takeaway
Got an idea? Just go for it. Release your attachment to the outcome and let people see you try. Trust me, they want to see that.
(And that’s exactly why I’m writing this email.)
What’s Next?
Got questions after reading this? Or something you want me to dive into next? Let me know by replying to this email!
I’m sharing all this knowledge because when Creative Reset finally launches, it won’t be about teaching—it’ll be about achieving real transformation with a supportive community behind you.
Stay curious,
Justin
